MARKETING + BRANDING
We know you only get one chance to make a great first impression.
Helping you create and sustain a unique, memorable identity.Logo DesignCopywritingBrand PackagesPrint MediaUrban Wine + LiquorWhen building Urban Wine & Liquor – a high-end liquor store located right in the heart of downtown Austin – the owners engaged The Retail Strategy’s marketing team to create a unique and memorable identity. In order to convey the upscale selection, The Retail Strategy designed a modern logo whose curving yet sturdy font evokes the essence of pouring your favorite beverage into a nice, tall glass.Hancock FabricsHaving worked with Hancock Fabrics on the real estate transaction side for quite some time, The Retail Strategy was brought on to revitalize Hancock Fabrics logo design and brand packaging. Showcasing Hancock Fabrics revitalized store prototype and branding, this real estate overview package has helped land Hancock Fabrics in higher-class shopping centers and improve their image within the commercial real estate industry.Nothing Bundt CakesThe designers at The Retail Strategy kept baking as the focus when designing Nothing Bundt Cake’s real estate overview book with the copy providing a cute introduction for franchisees unfamiliar with the process. This brand package has been instrumental in guiding expectations and providing realistic timelines for to the Nothing Bundt Cakes teams as new bakeries rollout by the dozen!Bradley Construction GroupLooking to rejuvenate the Bradley Construction Group brand, the Principal and Vice President of Business Development turned to The Retail Strategy to update their identity and develop a new look-and-feel for their print media. The result is polished packaging that emphasizes Bradley Construction Group’s glamorous, high-end interior finish outs and custom woodwork. To cap off the effort, The Retail Strategy translated this re-energized branding to various outlets, such as PowerPoint templates, brochures and customizable portfolio packages.
Building a virtual gateway to your company and your brand.Digital ImageryVideosE-booksWebsite DesignNothing Bundt CakesTasked with creating an e-book and checklist to educate in-coming franchisees on the real estate process, The Retail Strategy delivered an easy-to-use step-by-step guide for Nothing Bundt Cakes. These tools have become an invaluable asset to the on boarding process and have streamlined the real estate process for innumerable teams.Urban Wine + LiquorWhen the brains behind Urban Wine + Liquor came to The Retail Strategy to help them develop their website, the marketing team leapt at the change! The website’s aesthetic reflects Urban Wine + Liquor’s modern identity and unique spin on the traditional downtown wine and liquor store – creating a friendly space where knowledge is shared and tastes are refined.
Creating a platform for you to share your story and vision.Market ResearchPlanningProductionAdvertisingHancock FabricsThe Retail Strategy was engaged to promote Hancock Fabrics’ new store openings via a completely redesigned billboard advertisement. Capturing the essence of Hancock Fabrics re-brand, The Retail Strategy created a two-part billboard campaign that highlights the cross-generational pull of craft making and its modern uptake.Urban Wine + LiquorCiting the firm’s knowledge of the Austin market and expertise in the retail industry, Urban Wine + Liquor engaged The Retail Strategy to create a memorable, lasting impression that would resonate with the residents of The Austonian. The comprehensive effort included market research, planning, production and advertising.Panda ExpressWith over 30 years in the restaurant industry, Panda Express is by now, a household name when it comes to Chinese food. However, The Retail Strategy was brought on to create advertising materials for a new market that needed a bit more attention in terms of pre-roll out planning. The end result was a strong opening – comparable to equivalent markets – and impressive first week sales.Nothing Bundt CakesNothing Bundt Cakes hired The Retail Strategy’s analytics and marketing teams to assess and streamline bakery marketing efforts including direct mailing, local publications, digital marketing and an online bakery locator. The result has been an increase in marketing efficiency and a unified approach for all third parties involved.
Helping connect you to your audience and promote your voice.StrategyContent CreationContent SeedingAnalyticsUrban Wine + LiquorWhen Urban Wine + Liquor set out to become the first downtown wine and liquor store in the heart of the capitol, they were determined to elevate their quality and customer care above standard expectations. The goal was to offer the kind of knowledge and expertise you can’t find in the typical wine and liquor store. The Retail Strategy was hired to promote the new business and get locals excited about having an independent merchant at their doorstep.PinkberryWhile Pinkberry is known for its delicious flavors and yummy combinations, it never hurts to assist our local franchisees with their marketing efforts. To help spread the word of Pinkberry’s newest Austin arrival, The Retail Strategy curated and developed content to seed across our platforms to let locals know of the chain’s most recent grand opening.