Carolynn DeLand-Phillips

Mapping and GIS Specialist

Carolynn joined The Retail Strategy in December of 2018 as a Mapping and GIS Specialist and began mapping professionally in 2009 for the W.E. Upjohn Center for the Study of Geographical Change. She is an ethical geographer, and her longtime commitment to accuracy, visual clarity and attention to detail culminates into geographically expressive and engaging maps. Carolynn translates complex data and analyses into maps that guide the decision-making process.

Prior to joining The Retail Strategy’s Location Intelligence team, Carolynn worked for Apple Inc. (via Apex Systems) as a GIS Technician in Austin, Texas. She earned her degree in Geography (Environmental Analysis & Resource Management) and Environmental Studies from Western Michigan University.

A map is the greatest of all epic poems. Its lines and colors show the realization of great dreams.

- Gilbert Hovey Grosvenor