Founded in 2009 in Austin, Texas, by Lauren Brunner, The Retail Strategy has grown from a local tenant representation real estate firm into a full-service outsourced real estate department committed to an innovative approach to driving strategic growth for retail tenants seeking new locations on the local, regional and national levels. Since its founding, The Retail Strategy has signed over 1,500 leases for more than 100 brands across 48+ states and helped open over 400 locations, saving clients more than $150 million in occupancy costs.
- 01
- The Retail Strategy started out of Lauren's house with an intern, Greg Stanislawski who is now our Vice President!
- 2009
The Launch
- 02
- The company moved into its first dedicated office space in Austin, Texas.
- 2010
First Office - 03
- Achieved the milestone of finalizing 25 leases and hired the first full-time employee.
- 2011
First Milestone - 04
- Relocated to the South Congress office in Austin.
- 2013
New Office - 05
- Began working with multiple retail brands on a national scale!
- 2014
Big Things - 06
- Assisted clients in opening over 400 retail locations!
- 2016
Expansion - 07
- Expanded operations with new offices in Houston and Ohio!
- 2018
Growth - 08
- Officially worked with 100 brands assisting with expansion & we signed our 1,000th lease!
- 2019
New Heights - 09
- Navigated operational challenges during the COVID-19 pandemic while continuing to support clients!
- 2020
Defying the Odds - 10
- New team members. New Bee Cave, TX office. New strategies & goals!
- 2021
A Look Ahead
core-values-imgWe Live by Our
Core Values
Humble HustleHumble hustle: Commitment to diligent work with humility
Putting the extra in ordinaryPutting the extra in ordinary: Attention to detail and dedication beyond expectations
We before IWe before I: Prioritizing team success and client interests
Constant InnovationConstant innovation: Embracing new ideas and approaches to improve outcomes
Get it done!Get it done: Focused on delivering results efficiently and effectively
continuing-to-expandContinuing to Expand
Our pledge is to increase the probability of high-performing locations by utilizing our “art and science” approach to market expansion and site selection while optimizing cost savings.
We began with just a handful of brands in our first year and have grown to service over 100 brands.