The Retail Strategy is an innovative commercial real estate firm committed to a fresh new approach to Elevate Retail Expansion. Our mission is to ensure retailers achieve their expansion goals by orchestrating optimal real estate positioning through location intelligence, brand immersion, and creative brokerage. Whether a retailer’s needs are local, regional, or nationwide, we offer a fresh, “full-service” approach and “leave no stone unturned”. We believe there is an art and science to optimal expansion and this approach is rooted in collaboration and creativity. Our dynamic, brand-focused, and data-driven approach to real estate expansion tells the story of the market and generates powerful decision-making insight.
Since 2014, and they have become an integral part of our Nothing Bundt Cakes team. As our Real Estate department, they have been instrumental in our rapid and successful growth. Their mapping and analytics help us make sound, data-driven decisions for expansion planning and territory delineation. This has been incredibly valuable for our growth strategy.
Chief Development Officer
I am so proud to have such a great broker team, they emulate “pro-active” and “innovative” and always push the envelope to best meet our needs. The Retail Strategy is an important partner to Panda Express in its development program. They effectively hear our needs and then consistently deliver results. They are very professional in their representation of our company and a pleasure to work with on a day-to-day basis.
Senior Regional Real Estate Manager
The Retail Strategy is one of the most dedicated, professional and hardworking groups I have ever partnered with in my 16+ years as a commercial real estate professional. Greg and Lauren have been with me over the last 5 years as I have worked for two national restaurant companies and if I’m lucky enough I will work with me until the end of my career.
Director of Real Estate
They work incredibly hard, they are organized, extremely thorough and their methods have changed my expectations for the site selection process. The mapping programs used and the diligent research that goes into everything they do makes for better decisions in every market and as a brand. I am entrenched with their process, their approach, their people, they are my team!!
Director of Real Estate
We provide concise decision-making tools with interactive Real Estate Mapping Interfaces (REMI) to showcase a variety of key intricacies at the market, region, or national level. When entering a new market or evaluating potential expansion, we take a customized research approach utilizing state-of-the-art technologies combined with our team’s extensive industry knowledge. We offer a variety of reporting deliverables including existing store analysis, performance trends, and trade area suitability studies.
We serve as an extension of your corporate team with the full capabilities of an outsourced real estate department integrating as a cohesive part of your brand. We offer full-service corporate real estate solutions bridging the gaps for a growing brand’s needs through streamlined and effective implementation of data synchronization and consolidation with dedicated account managers serving as brand ambassadors to your team.
Consistent communication and guidance in the ebb and flow of a real estate transaction is critical to reach a smooth lease or contract execution. Our purpose is to make the entire real estate process seamless for both the franchisor and franchisee through market tours, onboarding and training, and weekly update calls. We provide a clear roadmap throughout the process and a smooth transition to the construction phase.
We commit to identifying every possibility to secure the most ideal positioning for your brand. We do not rely on advertised listings - we use our industry network and established landlord relationships nationwide to find opportunities before they hit the market and to conduct in-depth searches into the local retail centers. With our singular focus on retail tenant representation (we do not represent landlords), we provide a competitive edge in your expansion by operating as a cohesive part of your real estate team to maximize cost savings.
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