We are solely focused on tenant representation. We are a tenant-only commercial real estate brokerage providing off-market site sourcing, lease negotiation, rental analysis, and transaction execution for franchise and corporate retail and restaurant brands across 48+ states.We never represent landlords because we devote 100% of our attention to our clients’ best interest at all times, helping your brand find the locations that work for you – and only you.
Our Approach to Commercial Tenant Representation
Our-tenant-imgWe do not rely on advertised listings. Instead, our retail tenant representation team leverages an extensive industry network and established landlord relationships nationwide to source off-market opportunities before they hit the market.
unturned. We explore every avenue that could secure positioning tailored exactly to each client’s goal
Creative Search ApproachOur approach is comprehensive and proactive. Through innovative strategies and off-market site sourcing, we identify every possible opportunity to secure the most advantageous locations for your growing brand.
unturned. We explore every avenue that could secure positioning tailored exactly to each client’s goal
Uncovering-Every-Possibility-UpdatedOur Tenant representatives are dedicated retail real estate brokers who combine creative, outside-the-box thinking with an intense commitment to leaving no stone unturned. We explore every avenue that could secure positioning tailored exactly to your brand’s goals.
unturned. We explore every avenue that could secure positioning tailored exactly to each client’s goal
Key Services
WE DON’T BELIEVE “ONE SIZE FITS ALL”
Detailed Site Searches
Communication Viabilities
Interactive Data
Tailored Tour Book
Lease & Sales Comps
Insightful LOI
Rental Analysis
Lease & Pre-Construction
2024-TRS-Team-updatedFrequently Asked Questions
A retail real estate broker helps brands identify, evaluate, and secure commercial retail spaces. This includes market research, site tours, financial analysis of lease terms, letter of intent preparation, and lease negotiation. A tenant representation broker works exclusively in the tenant’s interest throughout this process — unlike landlord-side brokers, who represent the property owner. The Retail Strategy is a 100% tenant-only brokerage, providing tenant representation for franchise and corporate retail brands across 48+ states.
The Retail Strategy does not represent landlords, lease out shopping centers, or own any centers or land. The firm works solely for the tenant to provide the best representation in the market. While TRS never represents landlords, the firm maintains strong relationships with national landlords to ensure effective negotiation power on behalf of its retail tenant representation clients.
Off-market locations are identified through TRS’s national network of broker relationships, direct outreach to landlords and property owners, and in-depth local market searches. Firms with established landlord relationships and a national presence often have access to spaces before they are publicly listed, giving their clients a competitive advantage in securing the best locations.
A letter of intent (LOI) is a non-binding document submitted to a landlord that outlines the tenant’s proposed lease terms — including rent, square footage, tenant improvement allowances, lease duration, and exclusivity clauses. It serves as the starting point for formal lease negotiations.
Rental analysis is a financial evaluation of proposed lease terms that calculates total occupancy cost over the life of a lease. This includes base rent, common area maintenance charges, annual escalations, tenant improvement amortization, and any additional fees. Rental analysis helps tenants compare multiple site options on an equal financial basis and negotiate from an informed position.
A typical retail brokerage transaction takes 3 to 6 months from initial site identification through executed lease, depending on market availability, landlord responsiveness, and deal complexity. For franchise brands opening multiple locations simultaneously, TRS manages parallel searches across markets to compress the overall expansion timeline.
In commercial real estate, tenant representation and landlord representation are two opposing services. Tenant representation works exclusively for the tenant — finding sites, negotiating lease terms, and advocating for tenant interests. Landlord representation works for the property owner — leasing up vacant spaces and negotiating in the landlord’s favor. Some firms represent both sides on different deals, which can create conflicts of interest. The Retail Strategy is a 100% tenant-only brokerage and never represents landlords, ensuring our clients always have a representative working solely in their interest.